H and m sweater ad
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The aim is to create a closed loop for textiles, so that unwanted clothes can be reused and recycled to create fresh textile fibers for new products. Closing the loop is a central commitment of H&M’s work towards a sustainable fashion future. The clothing retailer H&M apologized on Monday for an image appearing in its online store that showed a black child model wearing a hooded sweatshirt that said coolest monkey in. To provide fashion and quality at the best price in a sustainable way, H&M’s ambition is to work towards a change in the way fashion is made and enjoyed today.
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A new exclusive online collection consisting of two Close the Loop products made entirely out of used denim will be released during week 5. In 2014 H&M also introduced its first Close the Loop collection made with recycled textile fibers – an important step in closing the loop for fashion. Through inspiring stories the film illustrates how the lifespan of a garment can be increased to keep it in the loop for as long as possible. The Bring It film tells the journey that unwanted garments go on after they have been collected in store. By doing so, less garments go to landfill. Clothing retailer H&M is apologizing after fierce backlash over an ad that featured a black child wearing a sweatshirt that read 'Coolest Monkey in the Jungle.' The image caused a wave of. H&M Flounce-Collared Cardigan (25) A sweater that will get you so many compliments. H&M Wool-Blend Cable-Knit Sweater (50) If you've been looking for the perfect sweater, look no further. LONDON (AP) - NBA star LeBron James, rapper Diddy and other artists have responded with outrage to an. H&M wants to close the loop on fashion by giving customers an easy solution to hand in unwanted garments so they can be reused or recycled through H&M’s garment collecting initiative. H&M Mohair-Blend Sweater (70) Snatch this one up in every color. LeBron James, Diddy join criticism of H&M over sweater ad Janu11:12 AM. The campaign raises awareness on the importance of garment recycling. You won’t see me anywhere near your shops these days hm.”Ī spokeswoman for the retailer said: “This image has now been removed from all H&M channels and we apologise to anyone this may have offended.A brand new film directed by Crystal Moselle will kick off the next garment collecting campaign, Bring It, which will debut globally on January 26 at hm.com. “It’s a projection of your neocolonial thinking.
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We have to do better.”Ī person tweeting under the handle vulkaanrots said they would boycott the store: “So the black kid gets to wear the H&M sweater with ‘Coolest monkey in the jungle’ and the white kid with ‘Survival expert’. If you look at other sweaters in same category, they have white kids. hm do you think this imagery is an appropriate representation of a young black boy?”Īlex Medina, who works in brand design, tweeted: “In the year 2018 there’s no way brands/art directors can be this negligent and lack awareness. The Labour MP Kate Osamor tweeted: “I was totally shocked, dismayed to say the very least, to find this online imagine. One bears the words “Mangrove jungle” and “Official survival expert” the other has outlines of various animals including giraffes and tigers. The image of the model in the green hoodie has been removed from the H&M website two similar designs modelled by white children remain.